Vanya Ilieva
SHORT FORM CV
My experience in short. For more details check here.
Who am I?
Spoiler: Professional Firefighter
* of digital fires
With two years of experience (though it felt like five!) as an IT Product/Project Manager at Eden Tech Labs, I've had the opportunity to work closely with a compact yet dynamic team.
Product Manager (Full-time)
Eden Tech Labs
Company's website
Jan 2023 - Current
Product Management of an app with million users, translated to 16 languages
Project Manager of small team working on multiple projects at the same time
Managing huge in-app and out of app marketing campaigns in 13 languages
Planning and executing new products launch strategies
Experience with both mobile and web projects
MVP products development - from idea to realisation
User behavior analysis and reporting to client
Develop product and monetization suggestions for improvements
Actively participated in quality assurance and manual testing of mobile and web products
Team & Process Manager (Full-time)
Robotika Academy
2021-2023
Coordinating a team of 25+ teachers
Manage schedule, resources assignment, and organization
Setup, maintain and optimize processes within the company
Daily use of Excel and Trello as a preferred tools
Detail-oriented: analyzing large data sets, checking for errors and inaccuracies, proactive correction and rule implementations to prevent further errors
Daily communication with team and clients
Various administrative activities
Research and Development (Part-time)
Robotika Academy
2020-2021
Creation of a 36h course for children between 8-12y old on Basic Computer Skills
Topics vary from Wifi, internet, Google Suite products, hardware, software, IT security, I/O devices, computer graphics and more
Currently reached in 3 different schools
Teacher of Robotics and Programming (Part-time)
Robotika Academy
2019-2022
Teaching 10 different courses to children
Topics mainly around basic IT and robotics
Groups between 5-30 students
Portfolio
I've been Product and Project Manager of the following projects:
PlantSnap Mobile App Rework + App Improvements
Totum.fit Mobile App Rework
PlantSnap Website Redesign
Eden Tech Labs Website Redesign
Softwares
I've been using these softwares in my daily work:
Languages
| Language | Level | Note |
|---|---|---|
| Bulgarian | Native | |
| English | C1 | Using it daily |
| French | A1 | Currently studying |
Education
2022-2024
Master Degree in IT Project Management
New Bulgarian University
2018-2022
Bachelor Degree in Management and Business Information Systems
Technical University of Sofia
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Below is a breakdown of my experience, organized by specific areas:
Product Management
I had the opportunity to work on a major app with millions of downloads across both the App Store and Play Store. In recent months, I've been fully dedicated to the company's flagship project, PlantSnap, which is now available in 16 languages.
Analyzed user behavior to develop app improvement suggestions
Designed and developed new features from the ground up
Created MVP concepts for internal apps from scratch
Developed wireframes and user flows to guide app functionality
Built prototypes to demonstrate feature and app behaviors
Pitched feature ideas to clients for feedback and approval
Conducted competitive research to stay ahead in the market
Prepared statistical reports on user behavior and funnels
Created low-fidelity designs when needed
Enhanced monetization strategies through analytics
Primarily focused on mobile apps, with experience in web projects
Crafted detailed product documentation and facilitated design handoffs
Softwares used: CleverTap, Whimsical, Figma, Mobbin, Notion, Loom, Typeform
Project Management
I was initially hired as a Project Manager, but I quickly found myself taking on more product management responsibilities as well. I still have experience with:
Bi-weekly sprint planning
Presenting development updates to clients
Weekly communication with U.S. clients
Task prioritization and version planning
Resource planning for a small team handling multiple projects
Planning project phases and timelines
Multiple projects task management and delegation
Design handoff to development
Softwares used: Notion, Canva, Typeform, AirTable, GanttPRO
In-app Marketing
One of our projects, PlantSnap, required extensive in-app marketing to grow and maintain its scale. As a result, we gradually expanded our services to include in-app marketing. For more than one year, I served as the primary driver of PlantSnap's marketing efforts until we hired a dedicated growth marketing expert.
Created content for multi-channel campaigns, including emails, native display ads, app store events, and push notifications
Set up campaigns in CleverTap across 10 languages and reaching up to 10-13 million sends
Provided optimization suggestions, conducted A/B testing, and analysis for paywalls
Planned major campaigns, such as Black Friday, End of Summer Sale, and 4th of July
Tracked revenue and prepared post-campaign reports
Softwares used: CleverTap, Superwall, RevenueCat, Firebase, Whimsical, Figma, Canva, Freepik, Chat GPT, Singular, OneSignal, Facebook Ads
Quality Assurance
I served as the primary tester for all functionalities in two of the company's largest projects—PlantSnap (a plant identification app) and Totum.fit (a fitness app).
Conducted manual testing in TestFlight and Google Play Internal Testing
Tested both front-end and back-end functionalities
Primarily experienced in mobile app testing, with some experience in small web projects
Built versions on iOS simulators for testing
Wrote detailed test scenarios
Collaborated with developers to debug issues
Logged bug issues and documented steps to reproduce
Softwares used: xcode, VS code, TestFlight, GitHub
Education
Master's degree (New Bulgarian University)
Master's degree in IT Project Management from New Bulgarian University.
Bachelor's degree (Technical University of Sofia)
I graduated in 2022 from the Technical University of Sofia in Management & Business Information Systems. The course had three main focuses:
Management (studying organization management, management tools, business analysis, ERP, CRM, marketing, etc.)
Information Technology (studying programming (C, java), computer networks, and communications, etc.)
General Engineering (basics of engineering)
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